3 Traits of High Performance Recruiters in 2025

Welcome! We’re back for 2025, starting off with insights from Andrew Lewis, Head of Talent at Worldly.

In this newsletter we are sharing 3 areas he’s doubling down on for 2025 to stay ahead as a high performer.

If you’d like to hear a full interview with Andrew, check it out on on YouTube, Spotify or Apple Podcasts. Any subscribers on these channels would be a huge help!

1. Recruiter Branding

Andrew has helped Worldly go from zero employer brand presence to averaging 7,500 new applicants every quarter by growing his own personal brand.

Building his own following has not only helped the company he works for but his own career development.

Where he finds his content:

• Capturing ideas from daily workflow and tasks

• Note interesting points from candidate conversations

• Domain insights from hiring managers

• Conversations with other recruiters

He then layers in his perspective / POV to make unique content, adding personal stories and data where relevant.

"Most people don't get past the early stage. They'll do it for a period of time and then back away. Commit to posting 3-5 times weekly, even if engagement is low initially."

2. Business Partnering

I love his analogy on becoming a thermostat and not a thermometer.

A thermometer merely reads the room, while a thermostat actively sets and regulates the temperature.

Key takeaways:

• Drive conversations, don't be passive

• Bring market insights to the table

• Request time with leadership

• Show and report on hiring's impact on the business

• Try new things!

3. Learning Beyond Recruitment

Andrew is a big advocate from finding expertise outside of recruitment.

Here’s some examples of initiatives he’s ran:

1. Improved candidate outreach by applying sales techniques

2. Better equity discussions with candidates by learning more about finance

3. More effective engagement through marketing principles

4. Stronger business cases for recruiting initiatives

The best part of this is he’s done all of it by leaning on his external stakeholders (Head of Sales, CFO etc).

There’s likely so many domain experts within your business with knowledge you can apply to your workflows.

Wrapping Up

Andrew is an awesome recruiter, who makes awesome content & is committed to continuous improvement.

Want to commit to improving your skills in 2025? check out PURPL.

✅ That's it for this week! We hope these practical tips help, please reply to this email with any feedback - we'd love to hear it.